Are you a CEO caught in the relentless grind of organic expansion, battling stress and exhaustion while craving exponential impact and a life of joy? Our proven three-part Strategic Vision Coaching process empowers you to break free, align your business with your vision, and achieve big and sustainable success with clarity and confidence. We know the unique challenges of organic expansion, and have created a specific map for strategic growth and scaling.

The Strategic Vision Coaching Process

All coaching should have a definable process, deliverables and ongoing tracking of achievement.

  1. V.I.E.W. Analysis and Roadmap - A detailed report created for each client, of where you are now, where you want to go, and how to get there.

  2. Strategy Based Coaching - Focused sessions bridge the gap between where you are and where you want to be — aligning your strategy, sharpening your leadership, and turning friction into momentum.

  3. Strategic Playbook - Your custom-built roadmap for growth. This living document tracks your goals, priorities, and progress — bringing structure, clarity, and accountability to every step. It keeps your vision front and center, so you always know what’s next.

The V.I.E.W Analysis and Roadmap

Why V.I.E.W.?
Coaching can be organic, but just like your business, I believe it should be strategic. For this reason, we begin with a analysis of your current situation, to construct a roadmap to your goals.

What is the V.I.E.W. Strategic Analysis?
Stuck in the grind of organic expansion but craving clarity and 10x growth? V.I.E.W. delivers a personalized analysis and roadmap to transform your business and life. This powerful diagnosis assesses your current state, providing a detailed report of gaps, actionable insights, and strategic recommendations. Guided by our expertise in business, vision-crafting, leadership coaching, and innovation, the V.I.E.W. reveals where you are stuck and barriers to your success, prioritizes high-impact opportunities, and charts your path to exponential success and joy.

The V.I.E.W. Framework:

Vision: Define your purpose and direction, a clear vision fuels strategic growth. Without it, you might be adrift.

  • Gap: Unclear purpose or vague vision leads to reactive moves, costing focus and market share.

  • What You Get: An assessment of your mission and purpose, vision statement, your business model and strategy to determine if they are tracking towards your goals, along with a plan for achievement.

Impact: Amplify leadership and team effectiveness. Strong leadership and teams drive success. Weaknesses erode trust.

  • Gap: Companies are held back by issues in their corporate, executive and management leadership.

  • What You Get: Insights to transform entrepreneurial, management and executive leadership, relationships, build self-managed dream teams, and align partnerships, with plans to boost employee effectiveness and retention.

Execution: Streamline systems for scalability. Efficient systems power growth. Inefficiencies breed chaos.

  • Gap: Reactive fixes or weak processes waste resources, slowing growth and efficiency.

  • What You Get: A process audit with plans for problem-solving frameworks, continuous innovation, and optimized operations, targeting higher performance.

Well-Being: Fuel personal and professional power. A thriving life sustains success. Imbalance leads to burnout.

  • Gap: Neglected personal growth, home life, health or ineffective mindsets reduces focus, limits business growth, purpose and happiness.

  • What You Get: A personalized plan to prioritize self discovery of your core genius, health, relationships, resilience, and purpose through coaching to foster creating a life and business your love that excites you.

Take the First Step
Unlock your 10x future with the V.I.E.W. Strategic Analysis. Email Kent@kirwincoaching.com to schedule your consultation. Receive a detailed report, actionable insights, and a tailored roadmap to multiply your growth and lead with joy—start today!

The Strategic Playbook

Each client receives a personalized Strategic Playbook, a dynamic tool that documents, tracks, and roadmaps vital coaching insights, progress, assignments, and goals. Updated regularly after meetings, it ensures clarity and momentum, guiding you to 10x growth and a thriving life with Kent Irwin’s expertise. Other deliverables are meeting agendas and minutes.

Your Playbook has sections addressing up to 20 areas, depending upon your desires and business needs, this sounds complex, but we make it understandable and simple, to keep you on track, and measure back how far you achieve.

  • A V.I.E.W. assessment and roadmap, including goals and expectations of coaching

  • Vision, Strategy and Goal Based Activities

  • Assignments and Wins

  • Corporate, Executive and Management Leadership

  • Personal Finances & Relationships

  • Mindset and Confidence

  • Team Building

  • Scaling, Innovation & Disruption

  • Company Culture & Values

  • Partner Relationships

  • Business Plan

  • Business Processes

  • Life and Spiritual Coaching

  • Business Continuation Planning

  • Sales, Marketing & Business Development

  • Business Financial, HR, Operational & IT Management Innovation & Strategic Growth

  • Company Direction

  • Employee Survey

  • Industry Research

  • Venture Capital Pitch Coaching